Research in synaesthesia, a neuroscientific field focusing on how one sense affects another, shows that music and taste are intrinsically linked. Even when nothing about a food changes, our perception of particular flavours in that food can alter depending on our mind’s response to the accompanying music.
Cadbury commissioned a report investigating how closely linked some common chocolate flavours are to certain sound dimensions. Here’s what they found:
Grab a piece of chocolate and turn on that music. Leave it up to your brain to do all the fancy work behind this interesting phenomenon.