When tall, dark and handsome Air Force brigadier, Eduardo Gomes, ran for the 1945 presidential elections in Brazil, he used a catchy slogan and some very tasty chocolates to lure his female electorate.
He had his campaign volunteers shout out “vote no brigadeiro, que é bonito e é solteiro,” which means, vote for the brigadier, who is handsome and single, and had them whip up batches of a special chocolate treat to distribute at his fund-raisers. Although Gomes did not win enough votes, he did win the hearts of the populace, and his chocolate creation has since come to be known by his rank.
Today, the brigadeiro is one of the most popular chocolate confections in Brazil, almost to the point of a national obsession – soon to become your personal chocolate obsession!
Go to Brazil or simply sign up to whip up a batch right here at home.